Brand
STRATEGY
				
				
USER EXPERIENCE
				
					CONSUMER VALUE
USER IN MIND
				
					VISION
DEFINE . IDEATE . REFINE . IMPLEMENT
				
					
					
					
					
					
					
					
					
					
					
					
					
					
					
					INNOVATION
IDEATION
				
					THIS IS VITA
DIABETES MANAGEMENT SYSTEM
				
					
					
					
					
					
					
					
					
					
					PROTOTYPING
FORM & FUNCTION
				
					CREATIVE PLAY
EXPLORATION
				
					DESIGN DEVELOPMENT
IDENTITY
				
					ARTIFICIAL PANCREAS
INSULIN DELIVERY